Lyle Tick serves as President of Buffalo Wild Wings, the largest sports bar brand in the United States with more than 1,200 locations. Buffalo Wild Wings is part of the Inspire Brands family of restaurants.
Prior to joining Buffalo Wild Wings, Tick was Managing Director for Walgreens Boots Alliance (WBA) beauty brands business in the Americas. At WBA, Tick led the re-organization of the America’s business and established a capabilities program
around end to end brand management and commercial management.
Prior to WBA, Tick served as Senior Global Category Director at Bacardi based in London and Vice President of Marketing for North America based in Miami. As Senior Global Category Director, he was responsible for the global Vodka category,
the development of a 5-year global strategic plan for the category, and the renovation of the Grey Goose Brand. As Vice President of Marketing for North America, Tick drove the Grey Goose business back into growth reversing a multi-year
year negative trend.
Prior to Bacardi, Tick served in a variety of positions within marketing and advertising agencies, including J. Walter Thompson, Gotham, McGarryBowen, and DDB. In 2005, Tick was named one of the 20 visionaries in advertising and marketing
under the age of 30 by Ad Age.
Tick is an alumnus of the University of Wisconsin.